Skip to main content

SHOE 'NUFF - Philadelphia Inquirer

LEBRON JAMES recently discovered that in this country, nothing smooths a rough image like winning.

In the past few months, James delivered a basketball gold medal for his country and a championship for his adopted NBA city of Miami, won an MVP award, tried to mend fences with his native Ohio and gave interviews about his newfound maturity.

A state of grace that lasted all of one week.

On Tuesday, Nike said it would use the new-and-improved Lebron to hype a new shoe and, with James as the face of the product, break the $300 sneaker "barrier."

The $300 Sneaker Barrier?

The very phrase is perverse. It suggests that a $300 sneaker barrier looms as some sort of obstacle to human achievement, like the 4-minute mile, the speed of sound, the AIDS vaccine or cold fusion.

A $300 basketball shoe benefits only one person, and only if you believe that corporations are people. That would be Nike, the company that perfected the strategy of attaching a shoe to a star, making it in limited amounts, charging an exclusive price, releasing it on advertised dates, and instigating shopping-mall riots that lead the nightly news and provide ample free publicity.

The high-end LeBron X comes with "Nike Plus Electronics" that tell you how high you are jumping. Unless they can tell you that you are earning as much as LeBron James, they are not worth $300.

Nike has already backed off the number. The actual price, say insiders, is closer to $275. And the mass-market price for shoes without the electronics is half that. Still, for Nike, it's a win-win. By leaking the $300 number, then retracting it, they can pretend that a $275 shoe is sane, even reasonable.

But it is neither. We hope LeBron will draw upon his newfound maturity, place a phone call to Phil Knight and say he won't be a party to a $275 shoe.

But don't hold your breath.

Instead, hold your ears, moms and dads, to ignore your kids' demand for a pair. In a year, you can pick up a pair at Ross for $30.

Comments

Popular posts from this blog

NBA Monday Morning Shootaround: LeBron James, The Hunger Games, and More - Bleacher Report

Welcome to the "Monday Morning Shootaround," Bleacher Report's recap of the weekend that was in the NBA. Along with getting you caught up on the weekend’s playoff action, we’ll give you a sneak preview of what could potentially be the greatest basketball book of all time, show you the best 70-year-old playground superstar ever, and tell you about a young star that just might choose religion over the fame and fortune of the NBA. The Opening Tip * ABC cameras caught LeBron James reading The Hunger Games before the Miami Heat played the Indiana Pacers on Sunday. Shortly thereafter, the Miami Heat small forward proceeded to go into full Katniss Everdeen mode to the tune of 40 points, 18 rebounds and nine assists as the Heat pulled out a hard-fought 101-93 victory. After a slow start, Heat guard Dwyane Wade finished with 30 points, nine rebounds and six assists of his own. But Sunday afternoon was all about James and his gaudy numbers, virtually all of which we...

Breaking Down the Differences Between LeBron James and Kevin Durant - Bleacher Report

LeBron James and Kevin Durant are being coined as "the future of the NBA 's next generation." That is certainly true, but they aren't exactly on the same level. LeBron and Durant are two different players, who bring varying skills to different facets of the game. Instead of just comparing them in a "who's the best" fashion, let's take a minute and break down which player excels in each and every facet of the game of basketball. Ahead is a breakdown of the differences that exist between LeBron and Durant.  Scoring Ronald Martinez/Getty Images LeBron 2011-12 Per-Game Stats: 27.1 points, 53.1 FG%, 36.3 3P%, 77.1 FT% Durant 2011-12 Per-Game Stats: 28.0 points, 49.6 FG%, 38.7 3P%, 86.0 FT% Scoring is what Kevin Durant does. It's not only his specialty, it's also what makes him such a dangerous and elite player. With that being said, LeBron isn't exactly a slouch on the offensive side of the...

Luka Dončić joins LeBron James, Magic Johnson and Jerry West as only Lakers to post 30 points and 15 assists in a game

LeBron James joined a club of one on Tuesday , while Luka Dončić joined a club of four. With 30 points and a Lakers career-high 15 assists, Luka Dončić became only the fourth player in Lakers history to post those totals in a single game in a 136-115 win over the New Orleans Pelicans. The other three: James, Magic Johnson and Jerry West. We'll call that a solid group. That performance included a stretch of three straight 3-pointers to set the tone in the first quarter. It was once again the LeBron and Dončić (LeBrončić?) show, as Dončić's co-star posted 34 points on 10-of-18 shooting, eight rebounds and six assists. Center Jaxson Hayes also had one of the best games of his Lakers career, scoring 19 points on a perfect 8-of-8 shooting plus 10 rebounds. Dončić was two points away from tying his Lakers career high in points as well, and likely would have gotten it had L.A. not taken its foot off the gas in the fourth quarter. After a back-and-forth first half in which the P...