Thursday, September 13, 2012

LeBron James '$315' sneaker will actually cost $270 - Sun-Sentinel (blog)

MIAMIâ€"

  That $300 LeBron James sneaker? It won't be $300.

  In the wake of speculation that Nike's impending LeBron James release would eclipse the $300 mark, Nike said Thursday that the top end of the "LeBron X" line will go on sale on Sept. 22 for $270.

   That model, however, will include Nike's high-end technology package. The more standard model of the shoe will retail for $180. The technologically advanced model will sell for $200 for those who already have the equipment needed to operate the "Nike+" technology.

  Initial speculation of James' impending release were price points up to $315, with ESPN and the Wall Street Journal quoting Nike on the actual price.

  News of James' impending release comes at a point when Miami Heat teammate Dwyane Wade is expected to leave Nike's Jordan Brand in favor of a new shoe deal elsewhere.

   Nike, at its website, currently lists the LeBron 9 iD at $215, with another version of the LeBron 9 marked down from $250 to $199.97. The lowest-priced James model at the Nike website is the LeBron 9 Low, marked down from $150 to $119.97.

iwinderman@tribune.com. Follow him at twitter.com/iraheatbeat

No comments:

Post a Comment