LeBron James and Maverick Carter's The SpringHill Company is partnering with France's Mediawan, the owner of Brad Pitt's Plan B.
SpringHill Company and Mediawan will develop and co-produce original film and TV projects, adapt existing IP and explore new international distribution opportunities. Projects will range from movies, scripted, unscripted and animation, the pair said.
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The companies are already working on Weekend Warriors, an adaptation of hit 2023 German-language sports comedy-drama Weekend Rebels, which was produced by German film company Wiedemann & Berg, along with a French adaptation, aimed at French speaking countries in Europe and Africa, of The Shop, the unscripted format co-created by Randy Mims and Paul Rivera.
Carter, who founded The SpringHill Company with basketball star James, said: "We are excited to deepen our relationship with Pierre-Antoine and the Mediawan team as it allows us, together, to bring to light authentic, impactful content for the world to experience."
Pierre-Antoine Capton, CEO of The Mediawan Group, added that the deal "reflects our shared commitment to telling exciting original stories and a shared vision for adapting beloved favorites for new audiences around the world."
Mediawan has been pushing deeper in to the English language space of late, having bought Plan B and presented movies including Beetlejuice Beetlejuice and Wolfs. It recently took a majority stake in Lorenzo Mieli and Mario Gianani's OUR Films.
The SpringHill Company projects include Rez Ball, which was directed and co-written by Sydney Freeland and Reservation Dogs creator Sterlin Harjo, A Radical Act: The Renee Montgomery Story coming to Roku in October, The Wall on NBC and Netflix's Starting 5 featuring James, Jimmy Butler, Anthony Edwards, Jayson Tatum and Domantas Sabonis.
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