Notable LeBron James News Turns Heads on Friday

Notable LeBron James News Turns Heads on Friday originally appeared on Athlon Sports.

It's no secret that 40-year-old NBA superstar LeBron James is approaching his eventual retirement from the game. The Los Angeles Lakers forward is heading into his 23rd NBA season in 2025-26.

James entered the league as an 18-year-old basketball phenom in 2003. Since then, he's established himself as one of the greatest players the game has ever seen and one of the sport's brightest minds.

Whenever James does retire, it appears he could remain closely involved in NBA affairs.

James' growing endorsement relationship with Amazon could result in an eventual broadcast partnership with Prime Video's coverage of the NBA, according to a report from Front Office Sports insider Michael McCarthy on Friday.

"Where there's smoke, there's fire between LeBron James and Amazon. The growing business relationship between the basketball superstar and the nation's largest retailer could lead to King James eventually joining Prime Video's upcoming coverage of the NBA, sources tell Front Office Sports," McCarthy reports.

NBA fans took to social media to react to this report regarding James' potential post-retirement plans.

"Goat can do whatever he wants," one fan wrote.

"Stephen A re ally gone be mad when Lebron becomes the GOAT of media too," another said.

"Would love to see Bron breaking down film, and going over offensive and defensive sets in depth on National TV like the NFL analysts do," another added.

"Is quite literally one of the smartest players ever, would be a great guy to hear talk ball," another said.

James was asked about his possible retirement after the Lakers were eliminated by the Min nesota Timberwolves earlier this year.

Feb 19, 2025; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) and guard Luka Doncic (77) during the second quarter against the Charlotte Hornets at Crypto.com Arena. Mandatory Credit: Jason Parkhurst-Imagn Images© Jason Parkhurst-Imagn Images

"I don't know. I don't have an answer to that," James said. "Something I'll sit down with my family, my wife and my support group and just kind of talk through it and see what happens. Just have a conversation with myself on how long I want to continue to play.

"I don't know the answer to that right now, to be honest. So, we'll see."

This story was originally reported by Athlon Sports on Jun 20, 2025, where it first appeared.

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