Skip to main content

LeBron James Pours His Heart Out Over Sons Bronny And Bryce’s Influence In His Newest Nike Endeavor


As LeBron James enters his 23rd season, he's tasked Nike with creating a 23rd signature shoe that encompasses the totality of his career. A celebration of close to a quarter century of excellence. At the heart of it all? A darn good shoe that he hopes lives up to his sons' expectations.

Both Bronny and Bryce are deeply embroiled in competitive basketball. The former is LBJ's teammate on the Lakers while the latter is currently an Arizona Wildcat. With them ushering in a new generation of hoopers, getting insights on the type of shoes they like along with what tech they need is crucial.

This is exactly what LeBron did. He consulted his boys for the 23, just as he did with the LeBron 20. In an interview with GQ, he spoke on the emotional and technical side of pushing out the LeBron 23 in relation to his sons.

"They have a lot of influence on my life, and they have a lot of influence on the next generation. And, obviously, what I've built over the last two decades-plus is inspiring the youth as well."

LeBron's line of kicks were always considered to be incredibly bulky, mainly used by power forwards and centers. To justify the usual $200+ price-point, Nike loaded his shoes with tech but in doing so, made a behemoth of a shoe that lighter guards, like his sons, had no interest in donning.

Then came the 20th shoe that revamped James' entire line. Taking inspiration from Kobe's hyper successful low-cut shoes, he created one of the best performing kicks of the decade.

He would go on to speak further about having his ear to the ground and listening to feedback whenever possible.

"We're trying to just listen to them, on what they need, what they want, what they see, how they feel. You know, the game is evolving, and the footwear coincides with that."

Along with catering to the younger generation, he's also made sure to tell a story with this shoe if his. He's divided it into three segments:

  • "The Chosen 1 Arrives": 2002-2010
  • "Taking the Throne": 2010-2018
  • "Long Live the King": 2018-Present

    • Colorways and the marketing campaign will release in relation to these three themes. Many are calling this Bron's 'retirement tour'. With how magnanimous this shoe rollout is with him promoting it in China, coupled with it being his 23rd season, it feels like the perfect storm, much to NBA fans' chagrin.

    Comments

    Post a Comment

    Popular posts from this blog

    Breaking Down the Differences Between LeBron James and Kevin Durant - Bleacher Report

    LeBron James and Kevin Durant are being coined as "the future of the NBA 's next generation." That is certainly true, but they aren't exactly on the same level. LeBron and Durant are two different players, who bring varying skills to different facets of the game. Instead of just comparing them in a "who's the best" fashion, let's take a minute and break down which player excels in each and every facet of the game of basketball. Ahead is a breakdown of the differences that exist between LeBron and Durant.  Scoring Ronald Martinez/Getty Images LeBron 2011-12 Per-Game Stats: 27.1 points, 53.1 FG%, 36.3 3P%, 77.1 FT% Durant 2011-12 Per-Game Stats: 28.0 points, 49.6 FG%, 38.7 3P%, 86.0 FT% Scoring is what Kevin Durant does. It's not only his specialty, it's also what makes him such a dangerous and elite player. With that being said, LeBron isn't exactly a slouch on the offensive side of the...
    Post a Comment
    Read more

    NBA Monday Morning Shootaround: LeBron James, The Hunger Games, and More - Bleacher Report

    Welcome to the "Monday Morning Shootaround," Bleacher Report's recap of the weekend that was in the NBA. Along with getting you caught up on the weekend’s playoff action, we’ll give you a sneak preview of what could potentially be the greatest basketball book of all time, show you the best 70-year-old playground superstar ever, and tell you about a young star that just might choose religion over the fame and fortune of the NBA. The Opening Tip * ABC cameras caught LeBron James reading The Hunger Games before the Miami Heat played the Indiana Pacers on Sunday. Shortly thereafter, the Miami Heat small forward proceeded to go into full Katniss Everdeen mode to the tune of 40 points, 18 rebounds and nine assists as the Heat pulled out a hard-fought 101-93 victory. After a slow start, Heat guard Dwyane Wade finished with 30 points, nine rebounds and six assists of his own. But Sunday afternoon was all about James and his gaudy numbers, virtually all of which we...
    Post a Comment
    Read more

    Luka Dončić joins LeBron James, Magic Johnson and Jerry West as only Lakers to post 30 points and 15 assists in a game

    LeBron James joined a club of one on Tuesday , while Luka Dončić joined a club of four. With 30 points and a Lakers career-high 15 assists, Luka Dončić became only the fourth player in Lakers history to post those totals in a single game in a 136-115 win over the New Orleans Pelicans. The other three: James, Magic Johnson and Jerry West. We'll call that a solid group. That performance included a stretch of three straight 3-pointers to set the tone in the first quarter. It was once again the LeBron and Dončić (LeBrončić?) show, as Dončić's co-star posted 34 points on 10-of-18 shooting, eight rebounds and six assists. Center Jaxson Hayes also had one of the best games of his Lakers career, scoring 19 points on a perfect 8-of-8 shooting plus 10 rebounds. Dončić was two points away from tying his Lakers career high in points as well, and likely would have gotten it had L.A. not taken its foot off the gas in the fourth quarter. After a back-and-forth first half in which the P...
    Post a Comment
    Read more