LeBron James and Tony Hawk Break Down the Secret to Staying Great

LeBron James is no stranger to using his platform to spotlight stories bigger than basketball, and his latest project with UNINTERRUPTED continues that mission.

This time, he's joined by skateboarding icon Tony Hawk for The Main Thing, a digital series created in partnership with Indeed that emphasizes skills, perseverance, and opportunity.

In their episode, James and Hawk blend humor with hard-earned wisdom. The two riff on a mock pitch for an energy supplement—jokingly titled KingHawk Fuel 900—before shifting into a candid conversation about what it takes to sustain success across decades. Both athletes highlight how their careers were built on consistency and discipline rather than chasing fame.

"I love to train still," James said, describing the joy he gets from simply being in the gym, hearing sneakers squeak, and the ball hitting the rim. "It still feels like the first time I picked up a ball." Hawk echoed the sentiment, explaining that even at 57, he skates "for the love" and would continue to do it with or without an audience.

That message of passion over accolades ties directly into the broader UNINTERRUPTED x Indeed campaign, which James co-created with longtime business partner Maverick Carter.

Designed to promote skills-first hiring, the initiative encourages employers to prioritize real-world skills over résumés and degrees. The LeBron James Family Foundation has integrated these resources into its educational programming in Akron, including career development events at House Three Thirty.

James sees the project as an extension of the work his foundation has been doing for years. "In the work my Foundation does to support families with resources like education and job training, we've see n how people can thrive when they're given an opportunity," he explained.

Future episodes of The Main Thing will feature conversations with Teyana Taylor, Marques Brownlee (MKBHD), and designer Melody Ehsani. Each guest shares how creativity and hustle shaped their journeys, adding more layers to the campaign's core belief that everyone's skills deserve to be seen.

James and Hawk make it clear that the path to longevity isn't about instant recognition. It's about keeping "the main thing the main thing"—a lesson that extends from the court and the skate park to classrooms and careers everywhere.