Richard Jefferson has asked the New Orleans Pelicans to dial back their social media trolling of Stephen A. Smith after the ESPN analyst became the centre of another NBA internet moment.
The exchange comes during a chaotic week for Smith, who has already been involved in a very public back-and-forth with LeBron James.
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That situation has now pulled the Pelicans into the spotlight as well.
Photo by Jason Miller/Getty Images
Richard Jefferson urges the Pelicans to stop trolling Stephen A. SmithRichard Jefferson on X joked that the Pelicans' social media activity had become impossible to ignore.
"Pelicans, y'all. Please stop trolling Stephen A. Smith. I had to listen to a 5 min monologue about it including highlights of him sho oting with Lethal Shooter," Jefferson tweeted.
The former NBA champion, who was teammates with LeBron James in Cleveland, appeared amused but also exhausted by how much airtime the situation was getting.
The moment reflects how quickly NBA discourse can spiral once social media accounts and TV personalities start reacting to each other.
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In this case, the Pelicans' trolling had clearly traveled far enough to reach television debates and podcast discussions.
Stephen A. Smith and the Pelicans have traded jabs onlineThe Pelicans' social media team recently resurfaced an old clip of Smith playing basketball, captioning it "good day to bump this," which many interpreted as a direct jab at the analyst.
The video highlighted moments from Smith's playing days and his well-known 1.5 points per game average during his college career, turning it into a viral joke online.
The trolling arrived while Smith was already in a heated public debate involving LeBron James after the analyst criticised comments related to Bronny James.
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Smith has not stayed quiet either, previously firing back at the Pelicans and challenging the franchise about its lack of playoff success.
That back and forth has turned the situation into another strange chapter of NBA social media drama, with analysts, teams, and fans all joining the conversation.
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